Título Digital Campaign Systems™ — 004

Digital Campaign Systems™ is the fourth in a series of Capability Papers documenting my approach to brand strategy and creative direction. This paper breaks down how a single brand idea gets built to survive translation across every channel it touches — what stays fixed, and what's allowed to flex. Applied here to Madrí, Mercado de Tapas, where I led the visual identity, brand voice, and social media content strategy for a restaurant that introduced Argentina's first conveyor-belt tapas format in Palermo Soho — growing to 70,000+ organic followers.

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